THE PRACTICE is a Romanian communication consultancy highly focused on efficiency and creativity, dedicated to building and protecting the most successful companies and brands, either local or international. THE PRACTICE is part of Leo Burnett Group, one of the most important and appreciated communication groups in Romania. At the same time, THE PRACTICE is the exclusive Romanian partner of Publicis Consultants | Worldwide, the prestigious international communication consultancy and public relations strategies network of Publicis Groupe.

SHORT HISTORY

The agency was founded in November 2006 and soon imposed itself as one of the most appreciated PR companies in Romania. From its very first year of existence, THE PRACTICE became a regular presence on the podiums of the most prestigious local and international competitions. In 2008, THE PRACTICE was the most awarded PR agency in Eastern Europe and the winner of Platinum Award for Best European PR Program of the Year at SABRE Awards. In 2009, it received the PR Agency of the Year award at Romanian PR Award.

We deliver a complex range of services in the areas of Marketing (Consumer & B2B), Corporate & Institutional communication:

• Communication strategy (integrated approach)
• On going reputation consultancy
• Media visibility and opinion leaders relations
• Social media (on-line) communication
• Issue & crisis management
• Media training
• HR communication (internal communnication and employer branding)
• Social communication (CSR, social marketing, cause branding)
• Financial communication
• Public Affairs support